Domain Tasting: yummy web spam!域的滋味: yummy Web的垃圾邮件!
December 20th, 2006 | by ian | 2006年12月20日|由伊恩|I just read a very interesting historical account of the practice of domain tasting, whereby priveleged parties register huge number of expiring domain names and sample their traffic to determine their value, usually determined by monetizing the traffic using AdWords.我刚才读了一个很有趣的历史交代的实践域的滋味,即享有特权的政党登记数量庞大的过期域名和样本,他们的交通,以确定其价值,通常取决于货币的交通使用AdWords 。 Unsuspecting vistors find themselves at a destination designed to direct them to click through an advertisement to find what they were looking for in the first place, and the registrant gets a cut of the action.毫无戒心的vistors发现自己在一个目的地,旨在直接他们通过点击广告,以找到他们所要寻找的摆在首位,并注册得到削减行动。
Present day “Domain Tasting” has its roots in 2001 and 2002 when a small group of ambitious domain registrants persuaded two registrars …to allow them to register large blocks of domain names for the purpose of establishing which names garnered type-in traffic and then subsequently deleting those which didn’t.现今的“网域的滋味”是有其根源在2001年和2002年,当一小群雄心勃勃的网域登记说服2官…让他们登记,大块的域名为目的建立的姓名引起了型,在交通和其后删去那些没有。
While this practice was quickly closed down, in 2004 a change in how DNS works allowed such “tasting” practices to function again, and this time much more effectively:而这种做法很快就倒闭,在2004年的改变,如何DNS的工程,不允许进行这样的“味道”的做法,以功能再次,这个时候更有效:
The paid search market in 2004 and beyond was much more mature than in 2001, so higher advertising pay-rates drove down “keep” thresholds.付费搜索市场在2004年及以后的更为成熟,比2001年,所以更高的广告付费率将下降“饲养”的门槛。 Rather than keeping .01% of names, registrants were keeping significantly more.而非保持0.01 %的名称,登记人保持显着。 Higher type-in visitor (direct navigation) traffic counts increased the profit potential and allowed more registrants and registrars to participate in the game; significantly driving up registration volumes (kept registrations)….较高的类型,在访客(直航)交通量增加了盈利潜力,并让更多的注册和登记,以参加在游戏中;显着拉动登记册(保存登记) … … 。 This surprise increase in registration volume and profits caused the registries to tacitly support domain tasting this second-time around.这不足为奇增加,注册量和利润,导致登记册,以默许支持网域的滋味,这第二次左右。
So we have a 2 tier system where a few folks with special rights can exploit an arguably public resource (the domain registry) which has contributed to it being practically impossible to find a decent domain name that is not registered already, and also forced millions of “web spam” pages to be created for the purpose of encouraging advertising clickthroughs.因此,我们有一个二三级制的地方数的乡亲与特殊的权利,可以利用一说是公共资源(网域登录)作出了贡献,它被几乎是不可能的,以找到一个体面的网域名称是未注册已,也被迫以百万计的“网络垃圾邮件”的页面,以创造为目的的令人鼓舞的广告点击率。 Seem unfair to the average internet user?似乎是不公平的平均互联网用户呢? Well it gets better:以及获得更好的:
The irony is that names which are kept, only get-kept because they have marginal traffic.讽刺的是,名称是保留,只得到保存,因为他们的边际的交通。 If these names were not registered, the traffic would still exist, but rather than flow to the registrant of the domain name, the traffic would default to Microsoft’s Internet Explorer Browser or Google’s Firefox toolbar or some other search browser helper.如果这些名字没有注册,交通,将仍然存在,而是比流量,以注册的域名,交通,将默认为微软的Internet Explorer浏览器或Google的Firefox版工具栏或其他一些搜索浏览器助手。 Every day Microsoft and Google make money selling error traffic from inactive URLs that come in via browser application.每一天,微软和Google赚钱出售错误的交通从无效的网址来在通过浏览器的应用。
Yes thats correct, Microsoft and Google, in addition to domain squatters and tasters, profit from our typos and our instinctive search methods (direct domain typing).是的这就是正确的,微软和Google中,除了网域寮屋及品尝,利润从我们的错别字和我们的本能的搜索方法(直接域打字) 。 The question I pose to the ether: should these practices be allowed?我的问题造成的乙醚:应这些做法允许吗?
Here’s an experiment for you: think of something you want information on but instead of searching in Google just type in the logical domain name for it.此处提供一个实验,为您:想的东西,您想要的资料,而是搜索在Google只需键入在合乎逻辑的域名。 I bet you’ll stumble upon one of these sites…it took me 2 tries, the first domain was not registered at all.我敢打赌,您偶然发现这些网站之一…我花了2尝试,第一个域是没有登记所有。 Is it a violation of my expected privacy if I am a cancer patient and I type in cancerpatient-dot-com and I am presented with a site full of advertising?是它违反了我的预期隐私,如果我是一个癌症病人和I型在cancerpatient -点com和我介绍了一个网站充满了广告? I don’t know but it sure doesn’t provide any value.我不知道,但它肯定不提供任何价值。 Thanks a lot感谢很多 Gregg格雷格 ! !
Read the fascinating historical account in all its glory读有趣的历史帐户在其所有的荣耀 here这里 : :
http://www.circleid.com/posts/historical_analysis_domain_tasting/














