Domain Tasting: yummy web spam!域的滋味: yummy Web的垃圾郵件!

December 20th, 2006 | by ian | 2006年12月20日|由伊恩|

I just read a very interesting historical account of the practice of domain tasting, whereby priveleged parties register huge number of expiring domain names and sample their traffic to determine their value, usually determined by monetizing the traffic using AdWords.我剛才讀了一個很有趣的歷史交代的實踐域的滋味,即享有特權的政黨登記數量龐大的過期域名和樣本,他們的交通,以確定其價值,通常取決於貨幣的交通使用AdWords 。 Unsuspecting vistors find themselves at a destination designed to direct them to click through an advertisement to find what they were looking for in the first place, and the registrant gets a cut of the action.毫無戒心的vistors發現自己在一個目的地,旨在直接他們通過點擊廣告,以找到他們所要尋找的擺在首位,並註冊得到削減行動。

Present day “Domain Tasting” has its roots in 2001 and 2002 when a small group of ambitious domain registrants persuaded two registrars …to allow them to register large blocks of domain names for the purpose of establishing which names garnered type-in traffic and then subsequently deleting those which didn’t.現今的“網域的滋味”是有其根源在2001年和2002年,當一小群雄心勃勃的網域登記說服2官…讓他們登記,大塊的域名為目的建立的姓名引起了型,在交通和其後刪去那些沒有。

While this practice was quickly closed down, in 2004 a change in how DNS works allowed such “tasting” practices to function again, and this time much more effectively:而這種做法很快就倒閉,在2004年的改變,如何DNS的工程,不允許進行這樣的“味道”的做法,以功能再次,這個時候更有效:

The paid search market in 2004 and beyond was much more mature than in 2001, so higher advertising pay-rates drove down “keep” thresholds.付費搜索市場在2004年及以後的更為成熟,比2001年,所以更高的廣告付費率將下降“飼養”的門檻。 Rather than keeping .01% of names, registrants were keeping significantly more.而非保持0.01 %的名稱,登記人保持顯著。 Higher type-in visitor (direct navigation) traffic counts increased the profit potential and allowed more registrants and registrars to participate in the game; significantly driving up registration volumes (kept registrations)….較高的類型,在訪客(直航)交通量增加了盈利潛力,並讓更多的註冊和登記,以參加在遊戲中;顯著拉動登記冊(保存登記) … … 。 This surprise increase in registration volume and profits caused the registries to tacitly support domain tasting this second-time around.這不足為奇增加,註冊量和利潤,導致登記冊,以默許支持網域的滋味,這第二次左右。

So we have a 2 tier system where a few folks with special rights can exploit an arguably public resource (the domain registry) which has contributed to it being practically impossible to find a decent domain name that is not registered already, and also forced millions of “web spam” pages to be created for the purpose of encouraging advertising clickthroughs.因此,我們有一個二三級制的地方數的鄉親與特殊的權利,可以利用一說是公共資源(網域登錄)作出了貢獻,它被幾乎是不可能的,以找到一個體面的網域名稱是未註冊已,也被迫以百萬計的“網絡垃圾郵件”的頁面,以創造為目的的令人鼓舞的廣告點擊率。 Seem unfair to the average internet user?似乎是不公平的平均互聯網用戶呢? Well it gets better:以及獲得更好的:

The irony is that names which are kept, only get-kept because they have marginal traffic.諷刺的是,名稱是保留,只得到保存,因為他們的邊際的交通。 If these names were not registered, the traffic would still exist, but rather than flow to the registrant of the domain name, the traffic would default to Microsoft’s Internet Explorer Browser or Google’s Firefox toolbar or some other search browser helper.如果這些名字沒有註冊,交通,將仍然存在,而是比流量,以註冊的域名,交通,將默認為微軟的Internet Explorer瀏覽器或Google的Firefox版工具欄或其他一些搜索瀏覽器助手。 Every day Microsoft and Google make money selling error traffic from inactive URLs that come in via browser application.每一天,微軟和Google賺錢出售錯誤的交通從無效的網址來在通過瀏覽器的應用。

Yes thats correct, Microsoft and Google, in addition to domain squatters and tasters, profit from our typos and our instinctive search methods (direct domain typing).是的這就是正確的,微軟和Google中,除了網域寮屋及品嚐,利潤從我們的錯別字和我們的本能的搜索方法(直接域打字) 。 The question I pose to the ether: should these practices be allowed?我的問題造成的乙醚:應這些做法允許嗎?

Here’s an experiment for you: think of something you want information on but instead of searching in Google just type in the logical domain name for it.此處提供一個實驗,為您:想的東西,您想要的資料,而是搜索在Google只需鍵入在合乎邏輯的域名。 I bet you’ll stumble upon one of these sites…it took me 2 tries, the first domain was not registered at all.我敢打賭,您偶然發現這些網站之一…我花了2嘗試,第一個域是沒有登記所有。 Is it a violation of my expected privacy if I am a cancer patient and I type in cancerpatient-dot-com and I am presented with a site full of advertising?是它違反了我的預期隱私,如果我是一個癌症病人和I型在cancerpatient -點com和我介紹了一個網站充滿了廣告? I don’t know but it sure doesn’t provide any value.我不知道,但它肯定不提供任何價值。 Thanks a lot感謝很多 Gregg格雷格 !

Read the fascinating historical account in all its glory讀有趣的歷史帳戶在其所有的榮耀 here這裡 :
http://www.circleid.com/posts/historical_analysis_domain_tasting/

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